Board recently held a trade event in Seoul, South Korea

California Prune Board seeks to attract health-conscious consumers in South Korea marketing push

  13th November 2023   California Prune Board seeks to attract health-conscious consumers in South Korea marketing push The California Prune Board (CPB) has launched a major promotional push in South Korea as part of multi-channel marketing efforts to highlight the nutritional and taste benefits of California Prunes. The campaign forms part of the CPB’s…

California prune plums on a tree

California Prune Board reinforces its commitment to sustainability

18th September 2023 California Prune Board reinforces its commitment to sustainability As this year’s harvest comes to an end, California’s prune growers remain committed to embedding and sharing sustainable practices across the state’s orchards. It follows the announcement that the California Prune Board, which represents prune growers and handlers, has joined the U.S. Sustainability Alliance…

California Prune Board

New studies show daily prune consumption supports cardiovascular health in ageing population

26th July 2023   New studies show daily prune consumption supports cardiovascular health in ageing population A pair of new studies presented as abstracts on 24th July 2023 at the American Society of Nutrition (ASN) annual meeting report that daily prune consumption has promising effects on several biomarkers related to cardiovascular health. Conducted in postmenopausal…

California Prunes help fuel leading Italian athletes to success

17th April 2023   California Prunes help fuel leading Italian athletes to success Elite Italian athletes Gabriele Detti, Elena Bertocchi, and Simone Giannelli have just wrapped up a promotional campaign championing the nutritional and versatile benefits of California Prunes, which play an active role in preparation for their respective training and sporting events. The link…