California Prune Board welcomes link between consumption of prunes, satiety, and weight management

  22nd November 2021   California Prune Board welcomes link between consumption of prunes, satiety, and weight management Researchers from the University of Liverpool have published a two-part study demonstrating how the inclusion of prunes in a structured weight management programme – in place of usual snacks – is compatible with weight loss. With recent…

California Prune Board to renew influencer partnerships after campaign success

6th September 2021   California Prune Board to renew influencer partnerships after campaign success The California Prune Board (CPB) is to continue working with several Italian and UK-based social media influencers and brand ambassadors over the coming months. It follows the success of its 2020/2021 marketing activities which saw the Board join forces with a…

New Study: Eating a portion of prunes may improve heart health and inflammation in postmenopausal women

23rd June 2021   New Study: Eating a portion of prunes may improve heart health and inflammation in postmenopausal women New research published in the Journal of Medicinal Food suggests eating prunes each day may benefit the heart,including raising antioxidant capacity and reducing inflammation among healthy, postmenopausal women. Cardiovascular disease (CVD) is the number one…

From plum tree to plate: how the California Prune Board can help retailers capture consumer trust

24th May 2021   From plum tree to plate: how the California Prune Board can help retailers capture consumer trust The provenance of food is an increasing driver for consumers, fuelled by the demand for greater transparency around supply chains, sustainability, and nutrition. With six in ten global consumers interested in learning more about the…