6th September 2021 California Prune Board to renew influencer partnerships after campaign success The California Prune Board (CPB) is to continue working with several Italian and UK-based social media influencers and brand ambassadors over the coming months. It follows the success of its 2020/2021 marketing activities which saw the Board join forces with a…
The California Prune Board has joined forces with Italian dietitian and nutritionist, Dr Annamaria Acquaviva, to highlight the nutritional benefits of its premium produce and the role California Prunes can play in ‘eating the rainbow’. As a concept, ‘eating the rainbow’ has been hailed by health and wellbeing professionals as an easy and enjoyable way…
Filling your plate with a kaleidoscope of colours not only looks Instagram-worthy, it’s good for your health too. Alongside the other major food groups, ‘eating the rainbow’ can help you munch your way to a balanced diet and healthy lifestyle. Fruit and vegetables, like California Prunes, contain a range of vitamins and minerals that…
23rd June 2021 New Study: Eating a portion of prunes may improve heart health and inflammation in postmenopausal women New research published in the Journal of Medicinal Food suggests eating prunes each day may benefit the heart,including raising antioxidant capacity and reducing inflammation among healthy, postmenopausal women. Cardiovascular disease (CVD) is the number one…
10th June 2021 Stable Conditions Set Pace for California’s Premium Prunes California Prune orchards put on a beautiful show this spring as the trees bloomed with white blossoms and shifted to a changing color palette as new fruit formed. Growers across the San Joaquin and Sacramento valleys reported a nice extended bloom with excellent…
24th May 2021 From plum tree to plate: how the California Prune Board can help retailers capture consumer trust The provenance of food is an increasing driver for consumers, fuelled by the demand for greater transparency around supply chains, sustainability, and nutrition. With six in ten global consumers interested in learning more about the…
17th May 2021 Dried Fruit Alliance celebrates PR and social campaign success A high profile campaign focusing on the health benefits of natural dried fruit has been hailed a success by the Dried Fruit Alliance (DFA), following a month-long push across trade, consumer and social media channels. Fronted by TV presenter Denise Van Outen…
11th May 2021 Global popularity of California Prunes soars The popularity of California Prunes continues to grow globally, with sales figures across key international markets showing year-on-year rises. In Italy, where California Prunes are already hugely popular, the latest figures from August 2020 to January 2021 show the volume of imports of California Prunes…
25th February 2021 California Prune Board leads project to address non-tariff barriers for nuts & dried fruit Technical Assistance for Specialty Crops programme will address regulatory concerns for export markets As the world leader in prune exports, the California Prune Board is preemptively addressing issues that affect the trade of dried fruits and…
22nd February 2021 California Prune Board’s marketing teams adapt to the ‘new normal’ With international travel likely to be off the agenda for some time, the California Prune Board’s global marketing teams have been finding new ways to showcase the benefits of its versatile produce to the trade. While this week’s industry-leading Gulfood event…