California Prune Board appoints renowned nutritionist as brand ambassador

24th January 2022   California Prune Board appoints renowned nutritionist as brand ambassador The California Prune Board (CPB) has appointed professional nutritionist and author, Jo Travers as its new Health Brand Ambassador.  Also known as ‘The London Nutritionist’, registered dietitian Jo Travers BSc RD MBDA will work with the Board to help raise awareness of…

New Study: Prunes have promising effect on men’s bone health, adding to growing body of research

30th November 2021 New Study: Prunes have promising effect on men’s bone health, adding to growing body of research New research from San Diego State University’s School of Exercise and Nutritional Sciences reports that eating prunes daily has a protective effect on bone health in men over 50. This study is the first of its…

California Prune Board welcomes link between consumption of prunes, satiety, and weight management

  22nd November 2021   California Prune Board welcomes link between consumption of prunes, satiety, and weight management Researchers from the University of Liverpool have published a two-part study demonstrating how the inclusion of prunes in a structured weight management programme – in place of usual snacks – is compatible with weight loss. With recent…

California Prune Board to renew influencer partnerships after campaign success

6th September 2021   California Prune Board to renew influencer partnerships after campaign success The California Prune Board (CPB) is to continue working with several Italian and UK-based social media influencers and brand ambassadors over the coming months. It follows the success of its 2020/2021 marketing activities which saw the Board join forces with a…