13th March 2023 California Prunes and the Royal Osteoporosis Society renew successful partnership California Prunes and the Royal Osteoporosis Society (ROS) have renewed their partnership for a second year, following the charity’s continued recognition of the positive effects prunes can have on maintaining healthy bones. The ROS is the UK’s leading charity dedicated…
The California Prune Board (CPB) has launched a fresh multi-channel marketing strategy in Japan, showcasing the versatility, taste, and nutritional benefits of California Prunes. Japan is California Prunes’ largest export market, with the Board having actively promoted its premium produce in the country for more than three decades. The new campaign, which targets consumers, healthcare…
31st January 2023 Going global: California Prune Board unveils international exhibition plans The California Prune Board (CPB) is heading to a series of forthcoming international exhibitions as it continues to cement strong relations with trade partners from around the globe. Next month, the Board will be showcasing the premium nature of California Prunes at…
24th January 2023 California Prunes offer bone boost for vegetarians and vegans As the trend towards veganism and vegetarianism continues to grow, California Prunes brand ambassador and professional nutritionist Jo Travers is encouraging those switching to a plant-based diet not to miss out on nutrients important for overall health. It follows a study published…
19th December 2022 California Prune Board ambassadors unwrap sweet Christmas treats California Prune Board’s ambassadors, Peter Sidwell and Stefano Collomb, have unveiled fabulously festive dishes featuring ever versatile and naturally sweet California Prunes. Innovative chef, baker, and TV presenter Peter uses California Prunes in a range of sweet and savoury dishes influenced by international flavours…
6th December 2022 California Prune Board leverages history, provenance, and research to drive sustainability initiatives As the world’s leading supplier of prunes, California has led the way in agricultural standards for decades. Now the California Prune Board is seeking to highlight its sustainability initiatives, which support the environment and local communities while futureproofing the…
24th November 2022 California Prune Board welcomes 0% tariff announcement on import of prunes The California Prune Board (CPB) has welcomed the UK Government’s decision to suspend the UK import tariff on dried prunes (commodity code: 08132000). Effective from 1 January 2023, the suspension sees the removal of the 8% tariff until at least 31 December…
13th October 2022 California Prune Board and Royal Osteoporosis Society highlight link between diet and healthy bones According to statistics from the Royal Osteoporosis Society (ROS), more than three million people in the UK are living with osteoporosis, which weakens bones and can increase the risk of fractures. With prunes high in bone-friendly vitamin K,…
29th September 2022 California Prune Board champions ‘California Cuisine’ trend California cuisine is making waves in the UK and Europe with an influx of chefs, restaurants, and ingredients arriving from the Golden State. It’s a style that is characterised by seasonal and sustainable ingredients, light dishes, and healthy meals and championed by one of…
29th June 2022 California Prunes Ambassador Jo Travers highlights how to ‘age well’ Government statistics show that the chance of living to 100 will double in the next 50 years[1]. Yet, according to the State of Ageing 2022[1]report, there is a notable decline in those later years being spent ‘living well’, especially for women.…