3rd November 2025 How California Prunes are proving a powerful ally to a GLP-1 diet Prunes are being praised as the ideal ally for consumers using weight loss drugs, thanks to their nutrient-dense profile and natural fibre. Now the California Prune Board is encouraging retailers to tap into the trend and make high-quality California…
16th October 2025 World Menopause Day: how California Prunes can play a role in ‘Lifestyle Medicine’ World Menopause Day takes place on 18th October. Established by the International Menopause Society, the event highlights the experiences of women and shares advances in research, education, and support. This year’s theme is Lifestyle Medicine, which embraces principles including…
30th September 2025 California Prune Board debuts award-winning VR experience at Anuga 2025 The California Prune Board (CPB) will unveil its multi-award-winning virtual reality (VR) project at Anuga 2025, as the Board steps up its trade and consumer-focused activities. The show, which takes place from 4th to 8th October in Cologne, marks the beginning of…
1st September 2025 A fruitful future: how the California Prune Board is powering efforts to sustain the premium prune category The California Prune Board’s efforts to ensure the sustainability of the premium prune category continue at pace, with the needs of global trade and consumers at the core. As the world’s leading provider of…
14th July 2025 Tight Supply, Premium Quality: California Prunes Signal Strong 2025 Market The California Prune Board (CPB) announces its official estimate for the 2025 crop at approximately 65,000 short tons (59,000 metric tons) — a smaller volume compared to recent seasons, with clear implications for supply and trade planning in the months ahead.…
1st July 2025 How the California Prune Board’s global promotional programs are helping the trade to reach consumers As concerns grow over the impact processed foods can have on health, natural foods are moving increasingly into the spotlight – and into consumers’ shopping baskets. By using impactful promotional campaigns to highlight the natural and…
23rd June 2025 Marketing Order for California Prune Board Renewed Through 2030: A Continued Commitment to Industry Growth & Leadership Strong Endorsement from Prune Growers and Processors Results in Unopposed Continuation Following a successful public hearing and comment period, the California Prune Board (CPB) has been authorized by the California Department of Food and…
9th June 2025 California Prune Board highlights daily benefits of prunes for Men’s Health Week Men’s Health Week takes place this week (9th June to 15th June 2025). To mark it, the California Prune Board is shining a spotlight on the important role just a handful of prunes a day can play in improving…
31st March 2025 California Prunes and Royal Osteoporosis Society renew ‘bone-friendly’ partnership for fourth year Leading bone health charity, the Royal Osteoporosis Society (ROS), has teamed up with California Prunes for a fourth successive year. The partnership will continue to highlight the positive effects prunes can have on maintaining healthy bones thanks to…
17th March 2025 California Prune Board encourages consumers to fill the fibre gap Startling figures show that daily fibre intake remains low across the UK and Europe, with the British Dietetic Association (BDA) revealing UK adults only consume around two-thirds of the recommended 30g per day.[1] Meanwhile, in Germany and Norway, where fibre consumption…