22nd February 2021 California Prune Board’s marketing teams adapt to the ‘new normal’ With international travel likely to be off the agenda for some time, the California Prune Board’s global marketing teams have been finding new ways to showcase the benefits of its versatile produce to the trade. While this week’s industry-leading Gulfood event…
29th January 2021 California Prune Board teams up with athletes to champion bone health The California Prune Board has partnered with a host of professional Canadian athletes as part of its Team Up campaign to highlight the role good nutrition and exercise can play in bone health. The Board, which represents California’s 800 prune growers…
25th January 2021 California Prunes can help retailers turn trends into sales With a record 500,000 people[1] signing up for Veganuary this year, the popularity of plant-based diets continues to soar. For the California Prune Board, it’s an opportunity to showcase the versatility of its produce, and the power prunes can offer retailers hoping to…
15th December 2020 California Prune growers look for hope after a challenging year When the sun rose above the Sacramento and San Joaquin Valleys on New Year’s Day 2020, it was business as usual for California’s prune growers. Their plum trees had been tended to in the run up to winter in order to…
7th December 2020 Two firm festive favourites have been given a modern twist by the California Prune Board’s brand ambassadors, Peter Sidwell and Stefano Collomb. The pair, who recently renewed their respective partnerships with the Board, have created yuletide dishes that showcase the versatility of California Prunes to both the food industry and consumers. Renowned…
California Prunes’ ambassador and maître chocolatier Stefano Collomb has created this unique “Panettone Incanto” – and we have five to give away on LinkedIn, Facebook and Instagram. Incanto means enchanting …. read on and see if you agree! The “Panettone Incanto” is a traditional Italian recipe that has been creatively revisited by Stefano Collomb, who…
17th November 2020 California Prune Board reappoints Peter Sidwell and Stefano Collomb as Brand Ambassadors The California Prune Board has announced UK-based chef, Peter Sidwell and Italian master chocolatier, Stefano Collomb as its brand ambassadors for 2021. The Board’s ongoing collaboration with Peter and Stefano will see the pair developing a series of exciting recipes…
California Prune Board to sponsor and participate in INC Online Conference The California Prune Board is sponsoring this month’s International Nut and Dried Fruit Council Online Conference, which takes place from 17th-19th November 2020. For the first time ever, the INC is hosting its conference online, in response to international restrictions put in place due…
2nd November 2020 California Prunes: keeping winter bugs at bay the natural way Consumer interest in foods that contribute to healthier lifestyles has helped boost the popularity of prunes this year, with rising exports to the UK and key European markets. Now, with winter around the corner, the California Prune Board is highlighting…
21st October 2020 California Prune Board is ‘optimistic’ about opportunities afforded by future UK-US trade agreement The California Prune Board is optimistic about the future of California-origin exports into the UK, as talks continue between the UK Government and US officials on a potential trade agreement. It follows a successful year for the growers…