California’s 600 prune growing families, many of them from multi-generation farms, are proud of the important role they play in their state – on the land they steward, in the communities where they live and work, and for the markets around the world for which they produce top–quality, healthy food.
While there is no one-size-fits-all approach to farming, California Prune growers are a diverse group that uses a range of environmentally friendly orchard management practices to produce wholesome, delicious California Prunes. Under robust regulations and changing dynamics in climate, farming and the global marketplace, California Prune growers share a commitment to continuous improvement. With the help of research and tools funded by the California Prune Board, they are learning, adapting and improving their craft to ensure they are conserving natural resources and sustaining the future of the prune industry for generations to come.