1st July 2025 How the California Prune Board’s global promotional programs are helping the trade to reach consumers As concerns grow over the impact processed foods can have on health, natural foods are moving increasingly into the spotlight – and into consumers’ shopping baskets. By using impactful promotional campaigns to highlight the natural and…
23rd June 2025 Marketing Order for California Prune Board Renewed Through 2030: A Continued Commitment to Industry Growth & Leadership Strong Endorsement from Prune Growers and Processors Results in Unopposed Continuation Following a successful public hearing and comment period, the California Prune Board (CPB) has been authorized by the California Department of Food and…
9th June 2025 California Prune Board highlights daily benefits of prunes for Men’s Health Week Men’s Health Week takes place this week (9th June to 15th June 2025). To mark it, the California Prune Board is shining a spotlight on the important role just a handful of prunes a day can play in improving…
31st March 2025 California Prunes and Royal Osteoporosis Society renew ‘bone-friendly’ partnership for fourth year Leading bone health charity, the Royal Osteoporosis Society (ROS), has teamed up with California Prunes for a fourth successive year. The partnership will continue to highlight the positive effects prunes can have on maintaining healthy bones thanks to…
17th March 2025 California Prune Board encourages consumers to fill the fibre gap Startling figures show that daily fibre intake remains low across the UK and Europe, with the British Dietetic Association (BDA) revealing UK adults only consume around two-thirds of the recommended 30g per day.[1] Meanwhile, in Germany and Norway, where fibre consumption…
12th February 2025 California Prune Board appoints leading winter sports athletes as brand ambassadors The California Prune Board has joined forces with two high-profile winter sports athletes in its latest European promotional campaign. Italian figure skater Matteo Rizzo and alpine skier Elena Curtoni will showcase the benefits of California Prunes to their respective social…
20th January 2025 California Prunes enjoy continued success in Asia The California Prune Board’s multi-channel marketing initiatives continue to drive success for California Prunes globally, underpinned by the provenance, quality, and reliability of supply the U.S. is known for. California-origin prunes are particularly prized by consumers across Asia for their premium taste, versatility, and…
27th November 2024 California Prune Board brings partners closer to the orchards with an innovative virtual reality experience The natural beauty, vivid colours, and lush warmth of the California Prune orchards are set to move closer than ever to global audiences thanks to a groundbreaking virtual reality (VR) project. The first of its…
1st November 2024 California Prune Board applauds UK Government’s decision to extend 0% tariff suspension on prunes The UK Government’s decision to extend the import tariff suspension on prunes has been welcomed by the California Prune Board. The announcement was made following the Autumn Budget on 30th October 2024 as part of a raft…
3rd October 2024 National Cholesterol Month: California Prune Board champions role prunes can play in supporting heart health Cardiovascular disease (CVD) is a leading cause of death and disability, which costs the NHS more than £7 billion a year. With elevated LDL (low-density lipoprotein) or ‘bad’ cholesterol one of the most significant risk factors…