13th March 2023
California Prunes and the Royal Osteoporosis Society renew successful partnership
California Prunes and the Royal Osteoporosis Society (ROS) have renewed their partnership for a second year, following the charity’s continued recognition of the positive effects prunes can have on maintaining healthy bones.
The ROS is the UK’s leading charity dedicated to improving bone health through research, advice, and education. Its coveted Bone Health Accreditation Scheme and accompanying ‘Bone Health Approved’ logo helps consumers easily identify food and drink, supplements, and living aid choices that contribute towards better bone health. California Prunes were the first ever natural food to have been awarded the ‘Bone Health Approved’ status, which followed the publication of several studies demonstrating the impact prunes have on skeletal health.
Esther Ritson-Elliott, Director of International Marketing and Communications for the California Prune Board (CPB), explains: “California Prunes contain a range of vitamins and minerals that contribute to the maintenance of normal bones, including vitamin K and manganese. The California Prune Board supports research into the effects prune consumption has on bone strength, and the role they play in mitigating fracture risk for example. As a result, we’re delighted that California Prunes have again been recognised by the ROS, and we look forward to helping them raise awareness of the importance of good bone health.”
Vanessa Rossiter, Corporate Partnerships Manager for the Royal Osteoporosis Society, says: “ROS is the UK’s only national bone health charity, and our Bone Health Accreditation Scheme provides consumers with the reassurance that accredited products and services have been assessed by a trusted independent expert. Consumers can have confidence that the product does what it claims to do for bone health.”
Highlighting the nutritious benefits of California Prunes, registered dietitian and professional nutritionist, Jo Travers, concludes: “The minerals needed to make bones strong are also required in other functions in the body so when reserves of these minerals get low, they can be released from the bone to fulfil these needs. Over time this can lead to a weakening of the bones. The best way to protect against this is to consume plenty of these micronutrients through our diet. California Prunes provide some of these key minerals and have been shown to improve bone health. The “Bone Health Approved” logo raises the importance of bone health and helps consumers make healthy choices in the foods they buy.”
For more information on the benefits of California Prunes, visit www.californiaprunes.net
ENDS
The California Prune Board was established in 1952 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of prunes with orchards across 14 counties in the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organisation leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.
ABOUT THE ROYAL OSTEOPOROSIS SOCIETY
The Royal Osteoporosis Society is the UK’s only national charity dedicated to bone health and osteoporosis. We work to improve the bone health of the nation and support everyone with osteoporosis to live well through our support services and advice.
We influence and shape policy and practice at every level through our work with healthcare professionals and policy-makers. We’re driving research and development of new treatments, working towards a future without osteoporosis.
For further information, please visit our website theros.org.uk or call our free Helpline on 0808 800 0035.
For ROS media enquiries, please contact the ROS media team on media@theros.org.uk or 07701 351198.
FOR CALIFORNIA PRUNE BOARD MEDIA ENQUIRIES PLEASE CONTACT:
Kathryn Swinglehurst, Apple Tree Communications (ATC) Ltd / E: kath@appletreecomms.co.uk / T: +44 (0) 7775 814156