29th January 2021

California Prune Board teams up with athletes to champion bone health

The California Prune Board has partnered with a host of professional Canadian athletes as part of its Team Up campaign to highlight the role good nutrition and exercise can play in bone health.

The Board, which represents California’s 800 prune growers and packers, is working with sports figures including Paralympic Athlete Ben Brown, canoeist Haley Daniels, Canada’s National Women’s Softball team and others, some of whom are in training for the upcoming Olympics. The ambassadors have been sharing training, nutrition and workout tips via californiaprunes.ca/team-up/ which also highlights some of the versatile ways California Prunes can be incorporated into one’s diet.

Esther Ritson-Elliott, Director of International Marketing and Communications for the California Prune Board says: “As bones are the foundation for lifelong vitality, we’ve joined forces with some of the most well-respected Canadian athletes to inspire the athlete in everyone, and get people thinking about their skeletal health.

“Strong bones can be maintained with help from a healthy lifestyle, including exercise and a balanced diet of foods containing nutrients like calcium, vitamin D and vitamin K.”

California Prunes are high in vitamin K and are a source of manganese, both of which support the maintenance of healthy bones. The California Prune Board has been supporting research into the health benefits of prunes for decades, with studies showing the effects prunes may exert on bone mineral density (BMD)[1].

For more information on California Prunes and the Team Up campaign, visit https://www.californiaprunes.net/team-up-with-california-prunes-inspiring-the-athlete-in-you/

Kathryn Swinglehurst, Apple Tree Communications (ATC) Ltd / E:  kath@appletreecomms.co.uk / T: +44 (0) 7775 814156

[1] https://www.californiaprunes.net/wp-content/uploads/2021/01/Nutrition-Handbook-updated-07Jan21.pdf