California Prune Board to exhibit at international events

31st January 2023


Going global: California Prune Board unveils international exhibition plans

The California Prune Board (CPB) is heading to a series of forthcoming international exhibitions as it continues to cement strong relations with trade partners from around the globe.

Next month, the Board will be showcasing the premium nature of California Prunes at Gulfood, the world’s largest annual food and beverage showcase, which takes place from 20th-24th February 2023 at the Dubai World Trade Centre.

California Prune Board exhibit at international events including Gulfood

CPB team at Gulfood 2022

Situated in the USA Pavilion, the CPB stand will demonstrate the provenance and nutritional profile of California Prunes as well as their versatility in use as an ingredient and snack.

In March, the CPB will exhibit at FOODEX Japan, as it continues to boost awareness of California Prunes in its largest export market. The F&B exhibition is being held at the Big Sight Hall in Tokyo from 7th-10th March 2023 and is expected to attract more than 30,000 visitors.

The CPB concludes its early 2023 schedule of events with participation in the Natural Organic Wellness conference and trade show (CHFA NOW), which is being hosted by the Canadian Health Foods Association in Vancouver between 30th March and 2nd April 2023.

Esther Ritson-Elliott, Director of International Marketing and Communications for the CPB says: “California Prunes represent a huge opportunity for importers, buyers, distributors, and retailers looking to build on consumer desire for nutritious, versatile, and plant-based foods.

“We’re delighted to be taking part in all three of these prestigious events. Our interactive stands will showcase the ‘California Difference’ and act as a hub for us to be able to connect with existing and prospective trade partners from across the globe.”

Representatives from the California Prune Board will be at Gulfood to welcome visitors to stand S3-F53 in the US Pavilion, Sheikh Saeed Hall 3. If you’d like to pre-book an appointment with the team for a specific time, please contact the CPB at



The California Prune Board was established in 1952 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of prunes with orchards across 14 counties in the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organisation leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.

Kathryn Swinglehurst, Apple Tree Communications (ATC) Ltd    /  E: / T: +44 (0) 7775 814156