Board recently held a trade event in Seoul, South Korea

California Prune Board seeks to attract health-conscious consumers in South Korea marketing push

  13th November 2023   California Prune Board seeks to attract health-conscious consumers in South Korea marketing push The California Prune Board (CPB) has launched a major promotional push in South Korea as part of multi-channel marketing efforts to highlight the nutritional and taste benefits of California Prunes. The campaign forms part of the CPB’s…

California prune plums on a tree

California Prune Board reinforces its commitment to sustainability

18th September 2023 California Prune Board reinforces its commitment to sustainability As this year’s harvest comes to an end, California’s prune growers remain committed to embedding and sharing sustainable practices across the state’s orchards. It follows the announcement that the California Prune Board, which represents prune growers and handlers, has joined the U.S. Sustainability Alliance…

California Prunes help fuel leading Italian athletes to success

17th April 2023   California Prunes help fuel leading Italian athletes to success Elite Italian athletes Gabriele Detti, Elena Bertocchi, and Simone Giannelli have just wrapped up a promotional campaign championing the nutritional and versatile benefits of California Prunes, which play an active role in preparation for their respective training and sporting events. The link…

New study adds to the research connecting prunes and healthier bones

California Prunes and the Royal Osteoporosis Society renew successful partnership

  13th March 2023   California Prunes and the Royal Osteoporosis Society renew successful partnership California Prunes and the Royal Osteoporosis Society (ROS) have renewed their partnership for a second year, following the charity’s continued recognition of the positive effects prunes can have on maintaining healthy bones. The ROS is the UK’s leading charity dedicated…

California Prunes

Big in Japan: California Prune Board to build on popularity of prunes

7th March 2023 Big in Japan: California Prune Board to build on popularity of prunes The California Prune Board (CPB) has launched a fresh multi-channel marketing strategy in Japan, showcasing the versatility, taste, and nutritional benefits of California Prunes. Japan is California Prunes’ largest export market, with the Board having actively promoted its premium produce…

California Prune Board

California Prune Board welcomes 0% tariff announcement on import of prunes

24th November 2022   California Prune Board welcomes 0% tariff announcement on import of prunes The California Prune Board (CPB) has welcomed the UK Government’s decision to suspend the UK import tariff on dried prunes (commodity code: 08132000).  Effective from 1 January 2023, the suspension sees the removal of the 8% tariff until at least 31 December…