15th June 2020
California Prune Board urges men to take bone health seriously
Osteoporosis is largely perceived to be a ‘women’s disease’, yet statistics from the International Osteoporosis Foundation (IOF) show that, globally, one in five men aged 50 years or older will experience osteoporosis-related fractures. As a result, the California Prune Board is using Men’s Health Week, which takes place 15th-21st June 2020, to encourage men to think about their bone health and the steps they can take to improve skeletal strength.
Kevin Verbruggen, European Marketing Director for the California Prune Board, explains: “Bone health can be maintained with help from a healthy lifestyle and regular weight-bearing exercise, along with eating a balanced, nutrient-rich diet. It’s commonly understood that both calcium and vitamin D are important for good bone health, but other micronutrients, such as manganese and vitamin K also contribute to the maintenance of normal bones, both of which are present in California Prunes. Prunes are supported by the IOF as an example of a fruit high in bone-healthy vitamin K.”
The California Prune Board, which works globally to raise awareness of the premium prunes supplied by the US state’s growers and packers, is continuing to support research investigating the specific mechanisms by which prunes have been shown to benefit bone health.
Kevin adds: “Snacking on California Prunes, or including them as ingredients in sweet or savoury dishes and baked goods, can have a beneficial effect on skeletal health, in addition to the known digestive health benefits of prunes and being a great fibre source.”
Chef Ambassador for the California Prune Board and founder of the Keswick Cookery School, Peter Sidwell, has created a tasty and bone-friendly dish. His Fillet of Salmon with Pickled California Prune Chimichurri recipe is available at https://www.californiaprunes.net/recipes/fillet-of-salmon-with-pickled-california-prune-chimichurri/
FOR MEDIA ENQUIRIES PLEASE CONTACT:
Kathryn Swinglehurst, Apple Tree Communications (ATC) Ltd E: firstname.lastname@example.org / T: +44 (0) 7775 814156
 ‘Snack on prunes, a high source of vitamin K’. Taken from ‘Serve up Bone Strength Throughout Life’, part of the International Osteoporosis Foundation’s series of bone health brochures, available at https://www.iofbonehealth.org/data-publications/bone-health-brochures
 Prunes contribute to normal bowel function when 100g are eaten daily