Big in Japan: California Prune Board to build on popularity of prunes
7th March 2023 Big in Japan: California Prune Board to build on popularity of prunes The California Prune Board (CPB) has launched a fresh multi-channel marketing strategy in Japan, showcasing the versatility, taste, and nutritional benefits of California Prunes. Japan is California Prunes’ largest export market, with the Board having actively promoted its premium produce…